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November 6, 2012
By: TOM BRANNA
Editor
• CHINA: While the men’s global perfume and fragrances market remains driven by celebrity endorsement and associations with success, perceptions have remained fixed in China as men often associate fragrance as a female-only category. However, according to new research from Mintel on the perfume and fragrance market in China, perceptions are starting to change and the men’s fragrance market is beginning to make a splash, showing 20% growth from 2008 to 2011. The value of the men’s fragrance ma...
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